The backing cards of enamel pins play a vital role in creating the first impression on your customers. So don’t underestimate its importance. Luckily, we have the perfect solution for you. In this article, we’ll provide you with comprehensive information on enamel pin backing cards to ensure your backed cards are both impactful and effective. So, let’s get started.
1. What is a backing card?
The backing card refers to the card stock used to package and display the finished enamel pin. Typically, the lining card will feature the brand logo, contact details, and the title of the pin displayed. The purpose of these cards is to present the pin in a professional and personal way. They act as a sales page for your pins and are designed to attract customers to your unique designs.
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2. How much does it cost to customize a backing card?
Backing cards are priced from $0.50 to $0.75 for orders of 50 to 100 backing cards. Prices will vary based on quantity, size, and level of customization. Just like enamel pins, the more backing cards you order, the higher the price you get.
Larger backing cards are more expensive than smaller backing cards. The level of customization also affects the price of backing cards. The more customization, the more expensive the backing card will be.
- Color
- Design
- Double-sided or single-sided
- Thickness
- Shape
- Design changes
Backing cards are priced from $0.50 to $0.75 for orders of 50 to 100 backing cards. Prices will vary based on quantity, size, and level of customization. Just like enamel pins, the more backing cards you order, the higher the price you get.
Larger backing cards are more expensive than smaller backing cards. The level of customization also affects the price of backing cards. The more customization, the more expensive the backing card will be.
Customization options include:
- Color
- Design
- Double-sided or single-sided
- Thickness
- Shape
- Design changes
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3. Backing card cheat sheet
- Shape: customized shape, rectangle, square
- Dimensions: 3″ x 3″, 2″ x 3″ or smaller
- Number of sides: 1 or 2 sides customized. 2-sided customization produces the most professional results
- Color: black and white or full-color
- Design: The design should be an extension of the brand or pin
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4. What should be included on your backing card?
A PIN-enabled card is like a sales page. You want your backing card to be professional and attractive. When designing a lining card, there are a few key things you should always include.
Clear information
This is where you can tie your PIN to your brand’s mission statement or purpose. There is usually enough space on the back and front of the backing card to convey your message. Do not crowd the front of the backing card. This distracts you and makes it less attractive.
A concise slogan or motto is perfect for the front of the lining card. If you want to elaborate on the pin’s meaning or your company’s purpose, put it on the back. Typically, these cards will have more space on the back and won’t distract from your pin design.
Be creative
You’ve designed your custom pin, don’t fall short by creating a boring backing card. You can use the design on the backing card as an extension of the pins themselves. For example, if you have a custom pin of an octopus, your backing card can have an ocean theme.
Such a design will attract more people and make your backing more attractive. Backing cards are small, so space considerations are crucial. Keep your design simple and realistic to ensure you don’t draw attention away from your pin.
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Your logo or brand name
Your logo is your brand’s identity. People must recognize your logo and your product.
Make sure to put your logo or brand name on the front of the backing card. You don’t want loyal customers buying your badge but not being able to recognize your logo or brand name. This will also help build your brand reputation and develop a loyal customer base.
It’s important not to let your logo overwhelm the background card. Keep it small and simple. If your logo is large or complex, consider including just your brand name.
Contains your contact information
Any contact information you have should always be included. You don’t need to include your mobile phone number, but your website, social media accounts, and email should be included. A website and email address allow your customers to contact you or stay informed about your latest products and services.
Social media accounts are more important than ever. Social media platforms have healthy and active pin communities. You can use social media as a platform to showcase your pins, manufacturing process, or design process.
Giving your customers an inside look will help you create a personal connection with them. Take advantage of this by directing all your customers to your social media accounts.
5. Can you add multiple custom pins to a card?
Certainly! Several custom pins can be included on one card. This technique is often used for gift sets or promotional bundles. When combining two pins onto a single backing card, you must ensure there is sufficient space between them. It is crucial to prevent the pins from coming into contact with each other during transport or movement as this may cause damage.
Additionally, it is important to avoid overcrowding backing cards. Placing two pins on a small card can give an unprofessional impression. Each pin should have enough space to attract customers independently. However, caution is advised when enlarging the card. Too large may cause the backing card to appear hollow and awkward.
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