In the recent two years, SICpin has received a large number of BTS pin orders. There are plenty of BTS sellers and fans emerged on Etsy, Instagram and other social platforms. Even the pin artists/designers who had used to specialize in other popular cultural designs also turned to the design and production of BTS. Now it becomes to a leading culture in new enamel pin making and spreads quickly. So how do you think the BTS pins become so popular?
1. Demand determines the market: big growth of BTS fan’s number
Up to now, BTS fans number on Instagram 18.5 million, Twitter 15.6 million, on Facebook 9.1 million, and on YouTube is up to 19 million! The data shows BTS now is one of the hottest star groups in the world! And the volume of fans is still increasing every day. Where does this attraction come from?
BTS won a lot of attention from fans around the world with “Fire” and “Blood sweat and tears” in 2015, and they continued to develop in the United States. In August of the same year, the album sales ranked first and became the first Korean group to win the US billboard.
They gave a new kind of positive energy to pop music and gained a few historic “firsts” in the Western music market. So the group is in the spotlight very fast.
Enamel pin designers saw the opportunity, they designed many relevant BTS enamel lapel pin badges. Of course, the sell data prove their ideas are completely right.
2. BTS character: If you are in full bloom, the butterflies are coming
The success of BTS is not just about music, but more importantly, the strength of each member and their emphasis on teamwork. They are handsome in appearance and excellent in singing, meanwhile, they have the figure of a mature man. So the comprehensive temperament conveys information that the former men’s group failed to do: energy, love, hope, and acceptance. The transition from singer to artist must begin with native-born talent and unbearable effort.
Singer speaks with music. BTS songs focus on youth dreams and the education of modern society. BTS does not talk about youth topics in an old-school way but communicates with those confused and rebellious teenagers in terms of music, which express current youngs’ struggles and confusion to attract social attention and to soothe their soul. This transcends language and cultural differences and shares the impression with the world.
The rise of the BTS enamel pin culture is itself a transmission of positive energy. Soooo cool!
3. BTS interaction： with ARMY
BTS is also well known for caring about its fans. Through SNS advertisements, the fans become more optimistic and enthusiastic. The influence is intangible but powerfully meaningful. For ARMY, they are very happy as long as their idols show their selfie, work, and life.
In regards to BTS pin artists, their inspiration comes from BTS SNS. So a number of material on social media, at the same time, helps artists design interesting proofs.
Why choose pin badges, not others?
On Etsy and Amazon, there are a lot of BTS peripheral products: clothing, accessories, toys, etc. Then why choose pin badges especially?
BTS enamel pin is a collection of popular culture and can express art diversity: color, texture, display, and so on.
It’s a great way to make things so close to the original idol image!
The pin trend is even more workable no matter if you are familiar with it or not— low budget, customized, and easy to operate.
Pin culture has quickly helped popular artists transition into brands. That easy leap from two-dimensional art to object has encouraged and enabled them to take things into their own hands, branching out into full-fledged businesses with significant side income.
It’s a great business and cultural communication with active influence, pop culture, and far-reaching significance. Art idea counts, right?